RunSignup offers several reports that make the process of creating a Facebook Custom audience from your participant lists a snap. In total, three reports have been made available for easy download: All Participants, Current Participants, and Non-Registered Previous Participants. These reports contain all the information RunSignup has available that Facebook can use to create a Custom Audience, and have been pre-formatted for easy importing into Facebook.
How to Create a Custom Audience
To create a custom audience, download the list from your RunSignUp race dashboard under Promotion -> Facebook Custom Audiences, and select the report you wish to download. In this example, we will be using the Current Participants report.
For more details on how to leverage all of the options, check out our RunSignUp & Facebook Custom Audiences blog post!