RunSignUp's integrated email marketing tool can make runner communication easier and more targeted. Key topics include: 

  • Setting up Email Templates
  • Personalized Emails with Tag Replacement
  • Setting up Automated Emails
Watch the recording of RunSignUp 201 Webinar: Email Marketing

Setup Email Account
Set-up SendGrid Account: SendGrid is the third party account that we use for all marketing emails

  • When you first go to Dashboard -> Email Marketing -> Send Email, you are prompted to create an account. This information is collected on behalf of SendGrid so that there is information for the sender if there is an issue with a specific account.
  • SendGrid account must be set-up for each race and partner account

Customize Email Templates
Dashboard >>> Email Marketing >>> Customize Template

Email Settings
Dashboard >>> Email Marketing >>> Manage Email Settings

  • Set send name and email
  • White-labeling: contact RunSignUp for assistance
  • Email header, footer, and body options
  • Theme colors and sponsor options

Automated Emails
Dashboard >>> Email Marketing >>> Automated Emails

  • Setup to send specific emails out automatically
  • Incomplete Registrations: send emails to participants who start a registration and leave before completing it
  • RaceJoy: email participants to encourage RaceJoy downloads and ensure they know how to use it
  • Price Increase: automatically notify current and previous participants of upcoming price increases
  • Sponsors: send participants an email with information on all sponsors, as well as sponsor offers

Automated emails are disabled by default, and should be turned on as appropriate. The text of automated emails can be customized.

Schedule

  • Can schedule for a future date/time
  • Lists are dynamic: if you send to "All Participants" and schedule the email for 2 weeks out, the list will include all participants who are registered at that time

Tags: There are many tags that can be included in your emails

  • Participant Specific Tags (fields that are the specific to race participants - bib number, first name, last name, corral, event name) will never show in a test email but will pull the participant information in a real email
  • Race Specific Tags (race name, race location, race date, etc) WILL show in a test email since they are not dependent on participant information
  • De-Duping Recipients
  • The email system will automatically de-dup if the email doesn't include any participant specific tags. It is designed to send only one email if the content is exactly the same
  • The system will NOT de-dup if the content includes participant specific tags. This is designed for marketing emails that are addressed to a specific recipient or for pre-race emails that include a participant's bib number, corral, etc.

Preview

  • After you build the email and hit confirm, the preview page will show you what the email will look like and confirm the number of recipients

Custom List Management
Standard Lists include all registrants, all registrants by an event, team captains only, and unsigned waivers only.

Custom Lists

  • Upload a CSV of recipient information
  • Additional fields (first, last, etc) can be mapped when custom list is uploaded
  • List can be edited/deleted later

Additional Resources

How To Use Images and HTML Templates in RunSignUp Emails: https://runsignup.wordpress.com/2017/02/17/how-to-use-images-and-html-templates-in-runsignup-emails/

Automated Emails for RaceJoy and Incomplete Registrations: https://runsignup.wordpress.com/2016/03/01/automated-emails/

Include referral code links in your emails: https://runsignup.wordpress.com/2016/01/27/using-email-to-promote-referrals/

Email reports: https://runsignup.wordpress.com/2016/03/31/email-reporting/

Re-subscribe recipients (*Only use if participant specifically asks to be resubscribed): https://runsignup.wordpress.com/2015/10/13/email-marketing-resubscribing-emails/

Email Marketing, Part One (basic RunSignUp email marketing features and setup): https://runsignup.wordpress.com/2016/05/10/runsignup-and-email-marketing-part-one/

Email Marketing, Part Two (tag replacement and reporting): https://runsignup.wordpress.com/2016/05/26/runsignup-and-email-marketing-part-two/

Email Marketing, Part Three (using email marketing to promote your race): https://runsignup.wordpress.com/2016/06/20/runsignup-and-email-marketing-part-three/

Watch the recording of RunSignUp 201 Webinar: Email Marketing

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